"Cambodia is more capitalistic than the United States," says Tassilio Brinzer and enjoys how surprised his conversational partner is to hear that. Brinzer, a man in his late forties sits at a beautiful wooden table with a freshly brewed beer in front of him.
"It is much easier to set up a business in Cambodia than in Vietnam or Thailand," stresses Ratana Phurik-Callebaut, Executive Director of the European Chamber of Commerce in Cambodia. All that is required is a deposit of $2,000 at a bank as a security, then you can get started, she adds. And companies can be 100 percent foreign-owned. "We are well located, we are in the heart of ASEAN."
Not many people pay attention to the opportunities in small countries like Cambodia. However, where there is lack of information or a perception that differs from reality that is where mispricing exists.